Archive for April, 2009

Feel the Pull of Mobile Marketing?

Tuesday, April 21st, 2009

A recent study from the Pew Internet and American Life Project reports that a whopping 39% of the adult population have seen the frequency of their online use grow as their reliance on mobile devices has increased. The report, “The Mobile Difference”, relates this increase in technology usage to be similar to the spike in […]

Social Media Links In Google: What Changed?

Friday, April 17th, 2009

Google is continually changing and editing their algorithms to fit industry and consumer demands. Matt Cutt’s, from Google, updates his blog often and fields some user questions regarding their changes, answering them via video. What a great way to connect with online users, and gives me some ideas about video marketing…..I digress. The video below […]

Weirdest Uses For Twitter

Tuesday, April 14th, 2009

Collaborative post, authors: Kaila S. and Eli Now that you’ve been introduced to Twitter with one of our previous posts, it’s time to show you how Twitter can literally save your life, enhance your quality of life (well through laughter anyways), or otherwise help you with everyday living. From notifying you when you need to water […]

Good Friday SEO

Friday, April 10th, 2009

I know, you probably are reading this post thinking—what does SEO have to do with Good Friday? Absolutely nothing as a matter of fact, but I figured I’d take advantage of today and write a little ditty about all the good things Friday brings to the world of SEO. If anything, at least you will […]

SEO vs. Pay Per Click Advertising

Tuesday, April 7th, 2009

Two of the most talked about internet marketing strategies are search engine optimization (SEO) and pay per click advertising.  One of the questions we here at Vertical Measures get asked the most is, "Should I invest in SEO or should I invest in pay per click (PPC) advertising?"  The short answer is "yes". Everyone is […]