If you are not a beginner in website creation, management, or otherwise, then you know a thing or two about checking your backlinks. Taken advantage of Googles Webmaster Central?
Well if you have, then I’m sure you have wondered why you can’t view: all of your competitor’s backlinks, or all of your backlinks as a whole via the Google backlink operator.  Matt’s Cutts discusses in the video below what Google’s guidelines on the subject are, and details some more information about Link: Google’s backlink checker. Tell me if you are surprised Google has a lack of servers!?

Many users have been confused why every single backlink isn’t shown, and also why it seems those links are a mixture of nofollow and frankly some very crappy links. Matt explains that this is their randomization, and should not necessarily be seen as a ranking of which links are more important than others. While they use to follow that guideline, they no longer do. Matt suggests going to the aforementioned Google Webmaster Central, signing up, and getting a detailed list of your backlinks.

Why check your backlinks? Check out who’s linking to you, thank them personally, build your network, stay aware of your links, and make a goal to increase your overall awareness of your backlinks. Do damage control when needed, and stay in touch with who is saying what about your site. Check your competitions backlinks, while only a random subsample they can still serve as good information to glean from.

Kaila Strong

Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.

Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.

Website – Twitter – More Posts

Getting your website noticed is something that not only helps to create organic links, but gets more traffic to your site as well. Are you ready to ramp up your site and not only get it noticed but create brand recognition in your industry? Getting an article published can have a large impact on your brand.

Pretty much any industry can benefit from a well written article published on an online resource. Experts have always said that links from Library resource sites might just be the best links out there. While hard to get published on those sites, there are other places to get noticed and I’ve detailed some tips to getting noticed below. Best of all, most of the sites you end up finding to publish your article on are doing their own publicity, talking/e-mailing/IM’ing/commenting/tweeting about their new posts, and doing their own link building to your post: for free. If you have a blog and aren’t doing at least automated publicity, you really should–but that’s another subject for another post.

Do your research: find blogs with increased page rank, high Technorati scores, high Alexa scores, and subscribers. Search your keywords and see which ones show up, compare the results. The more you research, the better your results. Google’s Blogsearch is helpful when looking for a place to get published. Think about the types of blogs your demographic would frequent. Think also about journals, .org sites in your industry, and tip websites in your industry.

Network: connect and correspond with blog writers, website owners, authors, industry professionals, through friends and family. Utilize sites like Twitter and their search function, Facebook, LinkedIn, and many other social networking sites. E-mail your contacts. Ask your connections to have a featured blog on their site, doesn’t hurt to ask just once right? Be willing to host a guest post as well on your own blog, and if not don’t get in the habit of asking others for favors, especially if they’re free.

Write: discuss a topic you have researched and are comfortable discussing. Determine whether or not you want your article to be witty, satirical, pessimistic, challenging, confrontational, informational, or a blend. The more practice you get at writing the better your articles will be. If you are struggling just remember: there is no harm in hiring a professional writer. After a few edits and revisions you are sure to come to an agreement on the outcome with the writer, but no doubt guidance will be needed as they are often not experts in every industry. Optimize your final draft with links to your site, utilizing separate keywords and URLs, and adding authority links.

Build links: utilize your social networks and friends to build links to your well written post, and publicize your piece after it’s been published.

Don’t forget to keep a list of all the contacts you build, and even after you have successfully published an article keep in contact with them. Check out the successes of one writer. You just might get published on CNN in the future too. The key thing to remember is: every little bit helps. Even if your first few tries are flops, don’t fret! There is always a professional offering advanced article marketing services….

Kaila Strong

Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.

Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.

Website – Twitter – More Posts

As an internet marketing company that specializes in offsite optimization, we are often confronted with clients that are struggling with their onsite SEO. Onsite SEO, meta tags in particular, have such an impact on what we do offsite, that we now offer website audits to our clients as part of our service offerings to help them with their onsite SEO. We also include the creation of meta tags for our content development service.

Arnie Kuenn

Arnie Kuenn is the president of Vertical Measures and author of Accelerate! Content Development & Marketing to Grow Your Business Online. Vertical Measures provides search, social and content marketing services, designed to help businesses improve their online presence and obtain more traffic and conversions.
+Arnie Kuenn

Website – Twitter – Facebook – More Posts