Archive for February, 2009

Search Engine Optimization Spam

Tuesday, February 24th, 2009

All of us receive spam every day. Some trying to make us better lovers, some promising we will get rich and others that will keep us from going bald. And all of us in the SEO industry have been pitched SEO services via spam. Normally I just laugh and delete, after all we are an SEO link building company. But the one below was just too amazing not to publish.

Of course we removed all the confidential information. But it is important to note that the spam (notice I just can’t call it an email) we received actually did list their clients’ domains below. I find it very hard to believe that these clients allowed them to spam the world using them as references.

I know it is tempting to just skip reading the rest of this post, but if you have 2 minutes, you just have to read this one. I am not sure if they were trying to sound unique, intelligent or what, but it is a real hoot. Again, we did not change a word, only protected the innocent (sort of). Enjoy…

==================================
From: XXXXXXXXXXXXXXXXXX
Sent: Wednesday, February 04, 2009 11:31 AM
To: info@verticalmeasures.com
Subject: Search Engine Optimization (SEO)
Dear Sir/Madam,
COMPANY X is the name to reckon with for radiated and productive marketing techniques, possessing successful years of exposure with client gratification. We have the expertise and infrastructure carrying most advanced technology required for development and management of a large scale search program.
 
Our in-house SEO experts have achieved glorious search results for various search engines such as Google, Yahoo, MSN for our clients.
 
We use white hat techniques for the web promotion and marketing strategy so to maximize the return of investment for our clients.
 
Have a look at few of our clients along with their achieved rankings:
 
1. XXXXXpro.com
Keywords                                                   Google Ranking
SEO Philadelphia                                              5
Search engine optimization expert                       5
Web site marketing specialist                             9
Website optimization expert                               1                                     
 
2. XXXXXRoom.com
Keywords                                                    Google Ranking
Clean Room Janitorial Cleaning Service                 1
Cleanroom cleaning services                                1
Cleanroom cleaning contractor                             1 
 
3. XXXXXCustoms.com
Keyword                                                    Google Ranking
Custom Knife                                                     7
 
4. XXXXXMarketing.org
Keyword                                                   Google Ranking
Seminar Marketing                                             1
 
Kindly let us know if there is any disconnect to this regards.

Do let us know your SEO requirements and we would come up with action plan accordingly.
 
Looking forward towards a fruitful business relationship.
 
XXXXXXXXXXXXXX
Business development manager
======================================
 
If you have any other great examples, feel free to paste them into the comments below.

Arnie Kuenn

Arnie Kuenn is the president of Vertical Measures and author of Accelerate! Content Development & Marketing to Grow Your Business Online. Vertical Measures provides search, social and content marketing services, designed to help businesses improve their online presence and obtain more traffic and conversions.
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Local Search Marketing: A Few Helpful Tips

Tuesday, February 10th, 2009

local search marketingI remember as a kid having a job delivering Phonebooks. We’d get $0.50-$1.00 for every delivery; it was a great way to make some money before I was old enough to have a real job. Nowadays Phonebooks are a thing of the past. They are just too inconvenient, and impractical. I know I’m not the only one who thinks so; more and more people are flocking to online resources to help them find what they’re looking for.

When I’m looking for a friend’s number or a business, I always go to Yahoo Local or Google. My girlfriends are the same way, even my brother who is one of those types that never stops to ask for directions looks online for help! Sites like Yahoo! Local, CitySearch, Superpages, and Yelp attract over 7 million visitors each and every month. It’s no wonder I’ve seen the trend of local search marketing increase. From seminars, to product offerings, the knowledge base for any information pertaining to local search is valuable.
 
The key things to focus on when attacking local search marketing are:
 
Keyword Placement
I suggest going onto local search engines and looking at your competition. See how their listings are set up, and make note of their keyword usage. Is their business name just simply Company XYZ or is it more descriptive than that? Some companies opt to use one of their major keywords in the title of their listings. Keywords are also placed in listings, where links are allowed keywords are hyperlinked to our landing pages, and the page as a whole is optimized for our industry.
 
Congruence
Make every one of your listings look similar in body style, font, color scheme, and content. Trust me, it will make the process a lot easier, not to mention faster, when completing listing submission forms.
 
Utilization of Tools
Many local search sites offer tools to upload videos, photos, extra links, and upgrades for your listing. Upload as much information as you have to entice your future clients, and if you want to pay for some upgrades do it! For those sites with a lot of traffic it is well worth it.
 
By following these few key tips you are sure to gain a larger market share by utilizing local search marketing!

 

Kaila Strong

Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.

Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.

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Enhanced Link Building Services: Link Building Just Got a Whole Lot Better

Monday, February 2nd, 2009

enhanced link building servicesThere was some big news recently in the world of link building services: did you hear about it? If you missed it, here it is: We’ve recently unveiled an extensive menu of new and enhanced services this year that moves our services to the front of the line for customized link building  and specialized content development for clients. Yes, really.

New services being offered include local search marketing that focuses on customized, branded listings based on a company’s location. This may include local set-up, maintenance and creation of tailored articles of local interest that are search engine optimized and focused on mobile device users. 
 
We’ve also enhanced their contextual link building, press release marketing, article marketing service, and social media marketing services. Each of these now offers a menu of standard and advanced options that can be tailored to a company’s needs. The social media marketing program in particular is unique in its ability to keep up with the changing social media landscape. 
 
Why all the changes? Well, we’ve always offered excellent link building and website marketing services, but now we’re taking these services to a new level. By enhancing our existing services and adding services such as link bait development, video marketing and local search, we have even more to offer our clients. And who doesn’t want more choices?
 
So what exactly does this mean for link building clients? Simply better link building options to choose from for clients who want even better results from their link building efforts and more options to customize their internet marketing. Link building just got a whole lot better. Good stuff.

Arnie Kuenn

Arnie Kuenn is the president of Vertical Measures and author of Accelerate! Content Development & Marketing to Grow Your Business Online. Vertical Measures provides search, social and content marketing services, designed to help businesses improve their online presence and obtain more traffic and conversions.
+Arnie Kuenn

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