Archive for June, 2008

Education Links – “DoFollow” Tuesdays

Tuesday, June 24th, 2008

DoFollow LogoEvery Tuesday we pick a vertical market based on the number of votes a market receives at our Vertical Market Poll. This week it is the Education market. We invite all of you out there to post (in the comments) a specific link building recommendation for the education market (a good directory, authority website, blog, link search, etc.). If it adds value, we will approve it, give you the credit and a “dofollow” link to your site. However, we will just delete stupid, irrelevant, spammy comments – only truly useful information will be allowed. 

So you might be thinking "why in the world do schools need to work at getting inbound links?  Heck, I am trying to get links from .edu’s!"  Let me assure you there are many educational institutions out there conduction link building all the time.  Admittedly, most of them are for profit or career colleges, but we know of many traditional schools building links to specific pages such as MBA and continuing education programs.

A word of caution: the affiliate business in the education market is huge.  Many education affiliate sites are very well done, have high PR and are pretty well established.  However, if you look hard enough, you can get direct links from those sites as they do need a number of outbound links that are not affiliate links.  With that said, here are some sites that link directly to educational institutions, they are PR3 to PR7 sites.  All of them were found by checking the Google backlinks of just two schools – one career college and one public school.  Image what a thorough search would provide.

At Campus Explorer, it is not obvious how to get your school listed here, but you should make the effort.  This site has over 3,500 Google backlinks to the home page.  Each school detail page has a direct link to the school along with a detailed description.  We suggest you use the contact us form at the bottom of the page.

Students Review has a couple ways for you to participate.  The obvious one is for students to review your school, but they also offer a forum which seems to be a bit unmoderated (if you know what I mean).

Peterson’s is a PR7 site and will take a little work for you to get listed.  They have many affiliate links but there are plenty of pages that have direct links to schools.  Most affiliate sites do need non-affiliate outbound links to help with their rankings.  Try the contact us at the bottom of the page.

College Tool Kit is pretty interesting.  Lots of great info and a PR7.   Looks like you will also need to use the contact form at the bottom page.

Edu Registry is an affiliate site, but has a nice list of schools by state.  Looks like you need to use the email address at the bottom of their page to contact them.

RateMyProfessors is a bit of a social site and it is pretty obvious what needs to be done here to get a link (or many links).  Reach out to some of your students and go for it!

US School Directory is a pretty straight forward site listing schools by state.  Looks like you need to use their contact form to request a listing and they may require a reciprocal link.

OK – there are 7 really nice opportunities for links TO education sites.  Now lets hear from the rest of you. Place your advice for link building for the education market in the comments below. Those that are accepted will get a nice "dofollow" link from us.

Make sure you sign up for our email or RSS feed so that you are alerted every time a new niche market is covered. Even if we are not focusing on your niche, you just might see a pretty creative idea that will trigger an thought for your market. 

WE NEED VOTES!  Please be sure to vote for your market today!  VOTE HERE

[tags] education links, career colleges, schools, edu links, students review, school directory, vertical markets, education niche, education market, link building [/tags]

Ecommerce Links – “DoFollow” Tuesdays

Tuesday, June 17th, 2008

DoFollow ImageWelcome to “Do Follow” Tuesdays. To read what this is all about, you can check our announcement postBe sure to vote for your market today!  VOTE HERE  

In summary, every Tuesday we pick a vertical market based on the number of votes a market receives at our Vertical Market Poll. This week we cover Ecommerce Retail Websites. We invite all of you out there to post in the comments a specific link building recommendation for the Ecommerce market (a good directory, authority website, blog, link search, etc.). If it adds value, we will approve it, give you the credit and a “do follow” link to your site. However, we will just delete stupid, irrelevant, spammy comments – only truly useful information will be allowed. 

This week’s suggestion from our staff comes in the form of a variety pack.  We will recommend some specific link building tactics and we will recommend a couple of great resources for more information as it relates to ecommerce sites.

Articles – we still believe articles can be a very effective link building method if you take your time and do it correctly.   Correctly means writing (or having someone write) unique, valuable content and submitting them to related sites on a limited basis.   Don’t blast it out to hundreds of free article directories, instead look for a few niche sites related to your business.  Here are several websites we found in less than 30 minutes covering a variety of topics:  Business Know HowWomen in BusinessAll MerchantsFiber to Fashion, and the Art of Retail Management.  Depending on your niche, you should be able to think of an article these sites would be interested in posting, that just happen to have a couple of links back to your site.

ResourcesJustilien wrote a great article on building links for online retail and e-commerce sites.   Here is a good article on tapping your suppliers for links.   Here is a list of 20 cheap ways to get links to your ecommerce site.  Lastly, Jason Boom discusses Yahoo Answers and other techniques on his blog.

OK, now lets hear from the rest of you. Place your advice for link building for the e-commerce & online retail market in the comments below. Those that are accepted will get a nice "do follow" link from us.

Make sure you sign up for our email or RSS feed so that you are alerted every time a new niche market is covered. Even if we are not focusing on your niche, you just might see a pretty creative idea that will trigger an thought for your market. 

Be sure to vote for your market today!  VOTE HERE  

[tags] ecommerce, retail stores online, ecommerce websites, online retail, vertical markets, niche, markets, link building [/tags]

A Great Link Building Tool

Thursday, June 12th, 2008

Image Credit: JULIEN DUPRE. The Harvester, 1880-81, oil on canvas, Huntington Museum of Art, Huntington, WVToday we thought we would tell you about a great link evaluation tool – Link Harvester.  It allows deep database querying of the Yahoo! Search database via the Yahoo! API.   As far as we know, it is the only link tool on the market which specifically specializes in allowing you to easily and quickly query beyond the Yahoo! 1,000 search result limit.

Just type in the name of whatever domain you want to check out – like one of your major competitors – and click to do a search. The information you’ll get back can be very illuminating. You’ll find out:

  • The number of unique domains that are linked to that domain
  • Their IP addresses and all unique C block addresses of any links
  • A break-out of all links from .gov, .ac, .uk and .edu domains.
  • Any domains that link from five or more pages are highlighted in bold.
How Can All This Help You?

It’s a lot of good information and definitely interesting, but what does all that information mean? There are plenty of ways you can use it.

Let’s take a look at a few examples. We plugged in the domain for a small, local brewery and learned lots of interesting information that would be helpful if you were a small brewery competing with them. For instance, out of the top 250 links, 26 were from 26 unique commercial domains. Quite a few of the links are shown in bold, which means there are a lot of duplicate links from a relatively small amount of sites. So your brewery can probably compete. Where to start? Go to the very sites that are already linking to this brewery! They are obviously open to linking, right? So why not you?

Next we took at a look at popular retail jewelry site and found some fascinating statistics. They had far more unique links to their domain from a much wider variety of domains. They also had thousands of back links and, even more interesting, three links from educational domains. That sounds strange at first, but we followed those links and discovered that the links were to schools specializing in jewelry design who referenced the retail jeweler’s site as an example of a particular style of jewelry making.

For a retail jeweler’s website, it’s something to think about. How could your site’s demonstration of various styles and designs be leveraged into links to educational websites?   This same jewelry site also had numerous links to fashion websites, crafting websites and Victorian interest sites. If you sell specialty jewelry, it might give you all kinds of new ideas (after you visit all of those links just sitting there waiting for you, of course). Have you tried linking to clothing and accessory sites that suit your style of jewelry? What about crafting sites, or ethnic sites if you sell ethnic jewelry? 

Now that you have the list of sites to target, it time to make that all important link request.  All link request emails should serve two key purposes: Let the person know you took the time to look at his or her site, and make it as easy as possible for them to make a decision to link to you. In addition, your email should include the following: 

- A subject line that follows any directions given on their site. If you have not taken the time to look at the recipient’s site carefully, and you do not follow the link request directions, you will probably never hear from them.
- The site owner’s name.  It seems simple, but take the time to look through the site where you want the link, and find the site owner’s name. Address this person immediately in your email, so he or she knows you’re not a spammer. 
- A short paragraph that describes your site and why you feel it’s linkworthy. 
- The page on their site where you would like your link to appear.
- The exact URL from your site you want them to link to and possibly your anchor text 
- Your site’s name and home page URL. 
- Your name, phone number and business email address.

Note the above assumes you are not offering a reciprocal link, if your are, you will need to include all related information.

So get to Link Harvester, plug in a few of your favorite competitors, and start really checking out the competition. You’ll be amazed by what you learn and the new ideas you’ll come away with.

[tags] link building tools, link harvester, link requests, link building [/tags]

 

Golf Course Links – “DoFollow” Tuesdays

Tuesday, June 10th, 2008

DoFollow LinksWelcome to “Do Follow” Tuesdays. To read what this is all about, you can check our announcement post.   Be sure to vote for your market today! **VOTE HERE**  

In summary, every Tuesday we pick a vertical market based on the number of votes a market receives at our Vertical Market Poll. This week it is the Golf Course market.  We invite all of you out there to post in the comments a specific link building recommendation for the golf course market (a good directory, authority website, blog, link search, etc.). If it adds value, we will approve it, give you the credit and a “do follow” link to your site. However, we will just delete stupid, irrelevant, spammy comments – only truly useful information will be allowed. 

This week’s suggestion from our staff is based on the "teach a man to fish" theory.  Below are some examples of searches you can conduct to find good golf course links (get it?).  Set aside 15 minutes to try these searches, you will be amazed at what you will find.  We have even provided some commentary on what we found with each search.

We ran a search for one .edu, .org, .gov and .com in the examples listed below.  So you can image how many options there will be if you rotate through all of four of those extensions, and make them regionalized by adding your state or city. 

site:.org "Arizona golf courses" – 1,510 results on Google, we found a few nice opportunities right on the first page
site:.edu "golf course directory" – 66 results on Google, many look promising
site:.gov "golf course" "resources page" - 116 results on Google, not the best, but some look promising
site:.com "list of golf courses" – 28,800 results on Google, we didn’t bother looking – that should be enough to keep you busy!

Conduct those searches on Google, Yahoo & MSN and click through the results.  Look for quality sites, you don’t want to be associated with huge link pages or spammy sites.

OK, now lets hear from the rest of you. Place your suggestions for link building for the golf course market in the comments below. Those that are accepted will get a nice "do follow" link from us.

Make sure you sign up for our email or RSS feed so that you are alerted every time a new niche market is covered. Even if we are not focusing on your niche, you just might see a pretty creative idea that will trigger an thought for your market. 

Be sure to vote for your market today! VOTE HERE  

[tags] golf courses, golf course links, golf course market, vertical markets, niche, markets, link building [/tags]

Hotel & Resort Links – “DoFollow” Tuesdays

Tuesday, June 3rd, 2008

DoFollow Links Welcome to “Do Follow” Tuesdays. To read what this is all about, you can check our announcement post

In summary, every Tuesday we pick a vertical market based on the number of votes a market receives at our Vertical Market Poll.  This week it is the Hotel & Resort market. We invite all of you out there to post in the comments a specific link building recommendation for the Hotel & Resort market (a good directory, authority website, blog, link search, etc.). If it adds value, we will approve it, give you the credit and a “do follow” link to your site. However, we will just delete stupid, irrelevant, spammy comments – only truly useful information will be allowed. 

This week’s suggestion from our staff is all about social media.  We get a lot of questions about how to use social media to increase links to a website.  There are hundreds, probably thousands of social sites that, if worked properly, will provide opportunities for you to get links to your site.   Below are three examples for the hotel & resort industry.

Flickr - Upload your hotel or resort pictures, and then link to your website in your profile.  Aside from displaying your property, Flickr can be used in many creative ways.  Pictures of events, staff and local entertainment can be used as well.  If your images are unique and optimized, you might even find them hitting the search results themselves.  And remember, many people conduct images searches which may lead them back to your website.  Here is a short example of how to use Flickr for SEO.

YouTube – After conducting a bunch of searches looking for hotels making good use of YouTube, we have concluded this is an area that can really be exploited.  In other words, we didn’t find much.  Create a YouTube channel and post your SEO optimized videos.  These do not have to be expensive, TV quality videos.  Many successful videos are created by amateurs and edited with inexpensive software.  But, they do need to be clever or add value to the viewer.

43 Places – This site has evolved into a solid social site about travel.  It carries some decent authority with its links.  Being featured on 43 Place’s can create some great promotion, and hotel would be smart to add their URLs to their 43 Places entries.  For example a hotelier in Phoenix should check out and get involved in this section on 43Places.  

OK, now lets hear from the rest of you. Place your advice for link building for the hotel & resort market in the comments below. Those that are accepted will get a nice "do follow" link from us.

Make sure you sign up for our email or RSS feed so that you are alerted every time a new niche market is covered. Even if we are not focusing on your niche, you just might see a pretty creative idea that will trigger an thought for your market. 

Be sure to VOTE for your market today!  VOTE HERE  

[tags] hotel links, resorts, travel links, hospitality links, vertical markets, niche, markets, link building, YouTube, Flickr, 43Places [/tags]

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