The big debate raging on the Internet these days focuses on Google’s recent campaign to ensure that paid links aren’t part of the determination of popularity of a website. Their take is that if you buy links, you’re trying to skew the results of any search in order to increase your presence in the rankings. But wait, isn’t that what any...Read more
Jeffrey Smith has an excellent post on his site covering 5 link development guidelines. Ever wondered what to look for when building links? Link building is like one of sacred scrolls of search engine optimization, that (for very good reason) is kept secret. Much like the formula for Pepsi, Coca Cola and other trade secrets that if revealed and...Read more
Scott Hendison has a good post on his blog about getting links from local sources. He writes: If you’re a local contractor, how about assembling a decent resource center for your potential clients? Where exactly should they file their building permits in your neighborhood and how? Where should they go to complain about another bad contractor? Have you got...Read more
Google wants it. Eric Ward promotes it. You should do it. Link to get traffic not search engine rankings. In fact, the people best able to withstand major changes and shifts in the search engines that affect their rankings are the people who have a broad, multi-faceted link building campaign. In order to weather any drops from single-sources of traffic...Read more
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